World-wide distribution rights for Lola.
APRIL 5TH, 2016
LOLA Make Up by Perse acquired for worldwide expansion as the “go to” colour cosmetics range for professionals and consumers.
LOLA by Perse, the colour cosmetics range loved by M&S customers and professional make-up artists alike, has been acquired by AEPC UK (Amalgamated Euro Products Limited) in a sole world-wide distribution deal that will see the range expand its global sales channels to reach out to more consumers with new product development and enhanced research and development.
The acquisition adds cosmetics to the British manufacturer’s expanding range of skin and hair care brands, including: Cinere, the daily regime and anti-ageing range; Reseed, the gender specific natural hair loss treatment; and Figurite, the anti-cellulite treatment system adored by celebrities.
Said Mike Mirzaee, AEPC UK’s European Operations Manager: “LOLA has built up a great following among consumers and the professional make-up user market, which is why it fits perfectly within our portfolio of brands, where the accent is on a more assisted sale because of the end-user benefits that can be achieved through a more qualified use of the products within more structured make-up and beauty regime. We are delighted to have LOLA as part of the brand family, and we are keen to expand the reach with this product range, which receives daily unsolicited positive feedback from customers.”
New LOLA Brand Manager
AEPC UK Ltd. are pleased to announce that former Head of Make-up at Sky TV, Louise Connor
, is now the permanent Lola Make-Up brand manager for the UK.
Louise's career in TV has included working on programming for the BBC, ITV, Channel 4, BT Sport, Channel 5 and Head of Make-up at Sky TV. During her role at Sky she was key in designing and managing the transition to HD ready make-up for the Sky News and Sky Sports channels as well working on a variety of programming for many Sky TV channels. She has worked with many well know TV, film and entertainment personalities.
The LOLA Brand
LOLA MAKE UP by Persé is a brand of makeup and accessories developed in 2012, created by Lola’s group of experts in cosmetics and selective perfumery.
Lola has designed a range of professional, easy, affordable and accessible makeup products aimed at the modern stylish woman. Simply put, Lola Cosmetics is inspired to create the perfect beauty products for women everywhere.
Lola Cosmetics has been at the forefront of the highly competitive beauty arena for over a decade. Produced in the Italy, Lola Cosmetics takes pride in discovering new prestige palettes, ingredients and elements daily. The brand is dedicated to finding beauty solutions that promote the joy and appreciation of the art of makeup.
Added Mike Mirzaee: “We have stringent processes when it comes to research and development and sourcing ingredients, and we intend to reflect this in the future expansion of the LOLA range, in conjunction with working more closely with the professional make-up artist market, who continually suggest LOLA is one of the cosmetic industry’s best kept secrets.”
Lola Make Up